Leads and insights
Who to follow up today, what came back in stock for the people who asked, when your customers are around, and - once a week - what campaign to send. All but the weekly ideas come straight from your data, at no AI cost.
Hot leads
Customers who, in the last 14 days, said they want to buy, asked a price or asked about a product - and have not bought since. Ranked by how strong the signal was, how recent, whether they are waiting for your reply and whether they bought before; each shows why. Reading the messages needs the AI assistant on.
Reply opens the conversation while their 24-hour window is open; after that, a promotional template can reach only customers who opted in.
Measuring whether it works
10% of leads (Settings → AI assistant) are left off the list on purpose. The Leads page compares how often the ones you were shown bought within 14 days against the ones held back - the difference is what following up earned. Set it to 0 to see every lead and give up the measurement.
Back in stock
When a product's stock goes from 0 to some, everyone who asked about it is counted, and Tell them opens a campaign to its interested: … tag. Stock that was never tracked does not count.
Best time to send
When your customers write most, in your time zone, over the past 60 days - shown when you schedule a campaign.
This week's ideas
Once a week, the opportunities are found from your data - products people asked about and did not buy, restocks, new arrivals - and the AI writes up to three campaign ideas, plus a note on why sales were lost from the week's complaints. One AI call a week, a cent or two; none at all when there is nothing to say. Ideas only ever target an audience the data found, and nothing is sent until you create the campaign.
| Field | Type | Notes |
|---|---|---|
GET /v1/insights/leads | any member | Up to 100 leads with score and reasons. |
GET /v1/insights/leads/lift | any member | Shown vs held-back leads over ?from&to. |
GET /v1/insights/restocks | any member | Back in stock this week, with who asked. |
GET /v1/insights/best-time | any member | ?utcOffsetMinutes=60 for Lagos. |
GET /v1/insights/brief | any member | The latest weekly brief; 204 when none. |
POST /v1/insights/brief | owner | Writes one now, or returns the one from the last day. |
Next
Campaigns →
Sending to everyone with a tag.